The pH Matter Journal exists to do one thing well: translate real cosmetic-science and dermatological research into clear, practical, climate-aware guidance for skin in India. This page explains how we research and write it, and how we try to earn your trust.
Who writes the Journal
Articles are produced by the pH Matter Editorial team — our in-house research and writing group. We’re the same people building the brand, which means we care about getting the science right, not just filling a content calendar. Our founder is Gunjan Chordiya; you can read more about why pH Matter exists on our About page.
How we research
- Primary sources first. Where we can, we cite peer-reviewed research, dermatology associations, and government or public-health data — not other brands’ blogs. When we reference a study, we name it.
- We don’t invent numbers. If we can’t trace a statistic to a credible primary source, we don’t publish the figure — we describe what the evidence actually supports instead. This is the same standard we hold our formulation to: every number should be real.
- We show the mechanism. We’d rather explain why something happens (heat and sebum, humidity and yeast, hard water and skin pH) than hand you a rule to follow on faith.
- India, specifically. Most skincare guidance is written for temperate climates. We write for the heat, UV, hard water and pollution that skin here actually contends with.
Accuracy and corrections
We review articles for accuracy before publishing, and we update them as the evidence or our understanding improves. If you spot something you believe is inaccurate, please tell us at hello@phmatter.com — we take corrections seriously and will fix genuine errors promptly.
This is education, not medical advice
Our articles are for general information and education. They are not a substitute for personalised advice from a qualified dermatologist or doctor. Skin conditions vary from person to person; for anything persistent, severe, or worrying, please see a professional. As our expert-review process grows, we intend to add named dermatological review to our health-focused articles.
No hidden selling
The Journal is written to be genuinely useful whether or not you ever buy anything from us. Our products are still in development; where we mention them, we say so plainly. We don’t publish content designed to trick search engines or manufacture urgency.
Questions about our editorial process? Write to hello@phmatter.com.